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Digital Living Survey: Simplicity is a complicated issue |
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Ketchum Thinking Aloud -
Greater China
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 It’s hard to go more than a few minutes in a day without touching technology. That’s not necessarily a drawback, however. Technology’s rapid spread and continuous innovations are responsible for major improvements to our quality of life.
But consumers are wondering when is it too much? Does technol… |
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eDM delivers returns for The Economist Group |
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Client Support News -
Hong Kong
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 The Economist Group is well-known as the leading source of analysis on international business and world affairs. As an ever increasing number of Chinese companies expand overseas and look to build their reputations outside Mainland China, The Economist Group launched its first-ever Chinese language … |
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Gazprom celebrates 20th anniversary of Moscow Soloists |
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Client Support News -
Greater China
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 To celebrate the 20th anniversary of The Moscow Soloists Chamber Ensemble, Gazprom Group sponsored a tour of Asia by the Ensemble and Yuri Bashmet, the world’s leading violist. From May 22-28, the Moscow Soloists and Yuri Bashmet performed concerts in China, Singapore and Japan. Ketchum supported PR… |
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Gold medalist Apolo Ohno: tours China in support of Special Olympics |
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Client Support News -
Beijing
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 Special Olympics is a global charity organization that provides sport training and competition for people with intellectual disabilities. Ketchum recently supported its Global Ambassador and the most decorated American Winter Olympics athlete - Apolo Ohno on his tour of China to promote the upcoming… |
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Wedgwood: A celebration of British elegance |
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Client Support News -
Beijing
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 November saw the China debut and launch of Great British heritage brand Wedgwood’s highest-end collection — Wedgwood & Bentley. The collection pays homage to the company’s founder, Josiah Wedgwood, and businessman Thomas Bentley, who formed a partnership in 1762. Wedgwood & Bentley is a coll… |
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Nissan revs up media strategy in Hong Kong |
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Client Support News -
Hong Kong
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 In May, INFINITI, the luxury car brand of Nissan Motor Co Ltd opened its new global headquarters in Hong Kong functioning under Nissan Global Company Limited (NGL). In doing so, INFINITI has become the first and only auto brand to establish its global headquarters in the SAR.
To celebrate this sign… |
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“Hacktivism”: the biggest corporate cyber threat in Asia in 2012 |
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Client Support News -
Hong Kong
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 In March, global communications services provider Verizon, a new retainer client for Ketchum Hong Kong, launched their annual global study on cybercrime – the Data Breach Investigation Report (DBIR). In partnership with the US Secret Service and other law enforcement agencies, the DBIR pulls togethe… |
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Gold level client service: Ketchum University Greater China takes learning to the next level |
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Ketchum News -
Greater China
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 Ketchum has a strong history of industry-leading training in Greater China dating back more than ten years, with regular multi-day events for high fliers. This not only brought tangible benefits to our people, but also to our clients who received enhanced service quality based on the latest global k… |
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Blind dates find love at movie premier |
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Client Support News -
Guangzhou
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 The eve of St. Valentine’s Day provided an ideal PR opportunity for matchmaking website Yuanlai.com. The time and date 2pm on February 13 coincidentally sounds like the phrase “Love you forever” in Putonghua. As the official sponsor partner of the much anticipated Chinese movie “Love”, Yuanlai.com c… |
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For those that do… ThinkPad Tablet |
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Client Support News -
Hong Kong
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 September marked an exciting month for Lenovo. On the back of the successful launch of its first consumer tablet, the IdeaPad Tablet K1, the company launched its first commercial tablet product, the ThinkPad Tablet, targeting enterprise customers and tech savvy users.
Ketchum was called upon earl… |
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