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Ketchum picks up two CSPRA Awards |
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Ketchum News -
Greater China
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 Ketchum won two awards at the sixth Public Relations Excellence Awards presented by the China Shanghai Public Relations Association (CSPRA) at an event in the city in December.
Ketchum’s Beijing Office won the PR Program Golden Award for its Norwegian Seafood Export Council campaign to celebrate th… |
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Turning restaurant waste into new energy |
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Client Support News -
Hong Kong
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 Have you ever wondered where used cooking oil ends up after Hong Kong’s restaurants dispose of the grimy by-product at the end of a day’s service? Well, one company in Hong Kong has established an entire business model around the estimated 20 million kilograms of used cooking oil available across th… |
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Wedgwood: A celebration of British elegance |
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Client Support News -
Beijing
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 November saw the China debut and launch of Great British heritage brand Wedgwood’s highest-end collection — Wedgwood & Bentley. The collection pays homage to the company’s founder, Josiah Wedgwood, and businessman Thomas Bentley, who formed a partnership in 1762. Wedgwood & Bentley is a coll… |
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The rise of Corporate Social Responsibility 3.0 in Asia |
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Ketchum Thinking Aloud -
Greater China
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 The CSR business model is at a historic confluence between the business commitment to address social needs profitably, the rapid expansion of Asian economies and the spread of social media. CSR 3.0 is upon us and it has the potential to transform business in society, especially in Asian countries.
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Flying taxis hit the road in Hong Kong |
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Client Support News -
Hong Kong
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 Autotoll, Dah Sing Bank (DSB) and Visa partnered to introduce a new AutoTAXI service in Hong Kong cabs in June. The system offers a range of services that benefit both drivers and passengers including an intelligent dispatching service and most importantly the first commercial payment card acceptanc… |
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Social media reshaping popular opinion in China |
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Ketchum Thinking Aloud -
Greater China
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 Chinese society is being rapidly reshaped by microblogs and social media, and the government is being challenged to find a workable balance between allowing its 500+ million netizens to benefit from the cornucopia of information available on the internet and controlling information that it deems del… |
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A cavalcade of coverage for Cavalli |
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Client Support News -
Beijing
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 The story begins with a long list of connections of somebody-knew-somebodywho- highly-recommended-Ketchum Beijing. And thus began a long series of briefing and planning meetings with UCCAL, a fashion distributor in China, with two labels in the spotlight – Just Cavalli and Class Roberto Cavalli.
Th… |
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All Talk, Little Action: Ketchum study reveals most cause marketing does more for word of mouth than sales |
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Ketchum Thinking Aloud -
Greater China
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 Associating a product or brand with a good cause that resonates with a target audience is a tried and tested method of boosting sales. Cause related marketing is a growth area, and one that is poised to change dramatically, a process being driven by the internet.
In order to help companies maximize… |
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For those that do… ThinkPad Tablet |
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Client Support News -
Hong Kong
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 September marked an exciting month for Lenovo. On the back of the successful launch of its first consumer tablet, the IdeaPad Tablet K1, the company launched its first commercial tablet product, the ThinkPad Tablet, targeting enterprise customers and tech savvy users.
Ketchum was called upon earl… |
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Ray-Ban NEVER HIDE live: Rocks & Shanghai & Beijing |
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Client Support News -
Beijing
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 Following May’s Strawberry Music Festival cooperation which kicked off Ray-Ban’s national consumer campaign for 2011, in July Ray-Ban hosted two sustaining local rock concerts in leading live venues in Shanghai and Beijing. The NEVER HIDE live consumer campaign integrated multiple channels including… |
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