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Princess Yachts Set Sail in Hong Kong Print
Hong Kong
Princess_54_01_optChart Victory Limited, a wholly owned subsidiary of Hong Konglisted company China Haidian Holdings Limited, has recently been appointed the official sole distributor for Princess Yachts, one of the leading British luxury yacht builders, in Hong Kong. Ketchum Hong Kong supported China Haidian to offi…
 
Virtual “Happy Farm” Print
Taiwan
dfgfsbhaej6_optTurns into Reality! Depending on where your family calls home, you might enjoy KRAFT Macaroni and Cheese, Oscar Mayer meats, Jacobs coffees, Tang beverages, Milka chocolate, LU biscuits or the universally loved Oreos. These are just a few of the iconic brands that define KRAFT Foods in more than 15…
 
Creating a HALO Around Green Technology Print
Taiwan
_MG_8707_optWith green technology and sustainable energy currently being concerns for enterprises worldwide, many are starting to turn to electric vehicles (EV) to help meet their carbon reduction and sustainability targets. In response to this emerging global trend, Taiwan-based HALO Motor is investing in rese…
 
New Addition to FedEx Fleet Print
Shanghai
DAVIDL1_opt_smallTakes Off in Shanghai In front of 30 Chinese and regional media, FedEx officially announced the first global deployment of its new fuel-efficient Boeing 777 Freighter (777F) in Shanghai in January. The announcement required some careful planning. While the arrival of the aircraft was much antici…
 
Ketchum Helps Bayer Launch Baycox 5% Anti-Coccidiosis Drug in Mainland China Print
Hong Kong
pigg_optNot Just Putting Lipstick on a Pig Coccidiosis, an infectious parasitic disease affecting the intestinal tracts of animals, can cause newborn piglets to lose up to an entire kilogram of weight gain during their critical weaning period. But it’s not just the animals that lose. Pig farmers also lose …
 
Rock and Roll Relaunch of Ray-Ban Aviator Print
Beijing
1New_York_Dolls_London_optRay-Ban was keen to turn back the clock to the 1970s in May when the iconic eyewear brand mixed past and present at a high-profile re-launch of its famous Aviator sunglasses. The re-launch was highlighted with an indie rock concert at London’s Scala theatre, the second of two concerts dedicated to c…
 
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News and Views, Ketchum Greater China 2009