Long-time Ketchum client Boeing successfully completed the highly– anticipated commercial launch of the 787 Dreamliner in late September 2011. To help local media understand Boeing’s market strategy and future outlook as well as to enhance relations with aviation-beat journalists, Boeing held its 20…

A wave of romance swept over Guangzhou in November in the celebration of National Singles Day. To mark the occasion, Zhenai.com, a leader in Mainland China’s matchmaking industry, held a matchmaking party 600 meters above ground in the Canton Tower, the world’s tallest TV tower. 200 hopeful singlet…

Have you ever wondered where used cooking oil ends up after Hong Kong’s restaurants dispose of the grimy by-product at the end of a day’s service? Well, one company in Hong Kong has established an entire business model around the estimated 20 million kilograms of used cooking oil available across th…

The story begins with a long list of connections of somebody-knew-somebodywho- highly-recommended-Ketchum Beijing. And thus began a long series of briefing and planning meetings with UCCAL, a fashion distributor in China, with two labels in the spotlight – Just Cavalli and Class Roberto Cavalli. Th…

November saw the China debut and launch of Great British heritage brand Wedgwood’s highest-end collection — Wedgwood & Bentley. The collection pays homage to the company’s founder, Josiah Wedgwood, and businessman Thomas Bentley, who formed a partnership in 1762. Wedgwood & Bentley is a coll…

After years of lobbying, the world’s top women’s golf tour – the US LPGA – finally debuted in Taiwan in October last year, thanks in no small part to the dominance of Taiwan’s Yani Tseng on the LPGA tour and world rankings. At the inaugural Sunrise LPGA Taiwan Championship 2011, Ketchum Taiwan’s gol…