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Other Highlights

All Talk, Little Action: Ketchum study reveals most cause marketing does more for word of mouth than sales

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Flying taxis hit the road in Hong Kong

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The rise of Corporate Social Responsibility 3.0 in Asia

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Ketchum unveils Break Through brand promise

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Hong Kong addicted to Facebook

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“What Eyes Love”

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Hilton Hotels & Resorts brings ‘Pavement Picasso’ to Shanghai

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Ray-Ban hits its groove at the Strawberry Music Festival 2011

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Hong Kong
Turning restaurant waste into new energy Print
Client Support News - Hong Kong
EnergyHave you ever wondered where used cooking oil ends up after Hong Kong’s restaurants dispose of the grimy by-product at the end of a day’s service? Well, one company in Hong Kong has established an entire business model around the estimated 20 million kilograms of used cooking oil available across th…
 
For those that do… ThinkPad Tablet Print
Client Support News - Hong Kong
_07_5672September marked an exciting month for Lenovo. On the back of the successful launch of its first consumer tablet, the IdeaPad Tablet K1, the company launched its first commercial tablet product, the ThinkPad Tablet, targeting enterprise customers and tech savvy users. Ketchum was called upon earl…
 
Flying taxis hit the road in Hong Kong Print
Client Support News - Hong Kong
RIC_1197Autotoll, Dah Sing Bank (DSB) and Visa partnered to introduce a new AutoTAXI service in Hong Kong cabs in June. The system offers a range of services that benefit both drivers and passengers including an intelligent dispatching service and most importantly the first commercial payment card acceptanc…
 
Stride Rite celebrates the opening of flagship store Print
Client Support News - Hong Kong
KCH_4022  Stride Rite, a leading children’s footwear brand from the US and expert in children’s foot development, celebrated the grand opening of its Hong Kong flagship store at KidX in the Harbour City mall. To build awareness and strengthen media interaction, a press conference and opening ceremony fe…
 
Beauty chef and beauty bloggers pay tribute to beauty benefits of salmon Print
Client Support News - Hong Kong
IMG_2377_edAs part of the “I Love Salmon” campaign Ketchum developed for Norwegian Seafood Export Council (NSEC) to promote Norwegian salmon as the Fish of Love in Mainland China and Hong Kong, a social media outreach program event was designed in May to enable opinion leading bloggers in Hong Kong to discover…
 
BASF tackles Hong Kong air quality with chemistry Print
Client Support News - Hong Kong
photo_optA cocktail reception was held in the evening for nearly 300 BASF employees giving them an opportunity to see how the different solutions they helped develop come together in the i-flow. This was also an opportunity for management to reinforce the importance of cross-department collaboration, togethe…
 
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News and Views, Ketchum Greater China 2009