Ray-Ban was keen to turn back the clock to the 1970s in May when the iconic eyewear brand mixed past and present at a high-profile re-launch of its famous Aviator sunglasses. The re-launch was highlighted with an indie rock concert at London’s Scala theatre, the second of two concerts dedicated to c…

For leading Swiss watch-maker Hublot, this spring brought a whirlwind of sports-related milestone announcements and Ketchum was at the ready to provide full media relations support. First, Hublot announced its appointment as the official timekeeper of Formula OneTM at the Chinese Grand Prix. Days l…

At the start of this year the Norwegian Seafood Export Council (NSEC) appointed Ketchum Beijing and Ketchum Hong Kong for ongoing consumer PR support for the King of Fish, Norwegian salmon. Both teams have been very active already with some very diverse programs.   This year, Chinese New Year and …

After supporting leading sports brand Oakley at the Beijing Olympic Games, Ketchum had another opportunity to team up with the brand in February- this time at the 2010 Vancouver Winter Olympic Games. The Ketchum team supported the China delegation at a six-day Olympic Experience Oakley had created f…

  MySpace.cn, the Chinese version of the world’s leading social networking website MySpace, announced in late 2009 that one of Mainland China’s leading pop singers, Zhang Liang-ying (Jane Zhang) was joining forces with the site to launch her own personal space on the site. Ketchum Beijing helped de…

  Longines, the world famous Swiss watch manufacturer, unveiled its brand new PrimaLuna collection at a grand launch event held in Beijing last October. Chi-ling Lin, Longines’ World Ambassador of Elegance, appeared at the event in the guise of a mysterious and graceful goddess, representing the el…