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World Expo: Making the Most of Itptuu_opt_small


May 1 2010 sees China open its doors for another global event, the 2010 World Expo in Shanghai. With a history extending back to the World Fair in London in 1851, the Shanghai Expo is the latest edition of the once every five years event and is the second consecutive Expo to be held in Asia, the last being in Aichi Japan in 2005. 200 countries are participating in the Expo this year which promises to attract 70 million people over the six months the fair is open, largely from Mainland China. The organization of the event has not been without its controversies. Some countries have been slow to confirm their participation. There have been reports of difficulties in funding pavilions and ...


 

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Chemical-Free Washing Balls for Better Environment Print E-mail
Client Support News - Hong Kong
Washing balls_optCan you imagine 172 Boeing 747 aircraft being dumped into Hong Kong’s Victoria Harbour each year? The weight of these aircraft would be the same as the amount of laundry chemical products consumed by Hong Kong households every year. This piece of information emerged from research commissioned by Ket…
 
The Body Shop Launches Nutriganics Skin Care Range Print E-mail
Client Support News - Taiwan
mmfyejdo4_optThe Body Shop, known for the natural ingredients it uses in its products, introduced a new certified organic skin care line, Nutriganics, at a press conference in Taipei in February with support from Ketchum Taiwan. Consumers are today increasingly seeking out organic ingredients both in the food th…
 
Land Rover's Freelander 2 Print E-mail
Client Support News - Shanghai
IMG_1518_opt_smallMedia Test Drive Held in Guangzhou In late December last year Land Rover hosted a media test drive for its 2010 Model Year (10MY) Freelander 2 amongst the scenic Nankun Mountains in Guangdong province. The event gave 58 reporters from across China an opportunity to experience the on- and off-road…
 
From Norway With Love Print E-mail
Client Support News - Beijing
Scan_53_eff_opt_smallAt the start of this year the Norwegian Seafood Export Council (NSEC) appointed Ketchum Beijing and Ketchum Hong Kong for ongoing consumer PR support for the King of Fish, Norwegian salmon. Both teams have been very active already with some very diverse programs.   This year, Chinese New Year and …
 
Race Night Sparkles with Chow Tai Fook Print E-mail
Client Support News - Hong Kong
DSC_0499_opt_smallThe well-known jewellery brand Chow Tai Fook has sponsored the Hong Kong Jockey Club’s Bauhinia Sprint Trophy since 2009. Once again this year Ketchum Hong Kong supported the race day VIP event to help leverage maximum brand exposure for the sponsor. The team planned and managed the event from start…
 
Creating a HALO Around Green Technology Print E-mail
Client Support News - Taiwan
_MG_8707_optWith green technology and sustainable energy currently being concerns for enterprises worldwide, many are starting to turn to electric vehicles (EV) to help meet their carbon reduction and sustainability targets. In response to this emerging global trend, Taiwan-based HALO Motor is investing in rese…
 
New Addition to FedEx Fleet Print E-mail
Client Support News - Shanghai
DAVIDL1_opt_smallTakes Off in Shanghai In front of 30 Chinese and regional media, FedEx officially announced the first global deployment of its new fuel-efficient Boeing 777 Freighter (777F) in Shanghai in January. The announcement required some careful planning. While the arrival of the aircraft was much antici…
 
Oakley 2010 Feel the Passion of Winter Olympics Print E-mail
Client Support News - Beijing
akaa_optAfter supporting leading sports brand Oakley at the Beijing Olympic Games, Ketchum had another opportunity to team up with the brand in February- this time at the 2010 Vancouver Winter Olympic Games. The Ketchum team supported the China delegation at a six-day Olympic Experience Oakley had created f…
 


News and Views, Ketchum Greater China 2009