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Other Highlights

Social media reshaping popular opinion in China

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Ketchum picks up two CSPRA Awards

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IKEA showcases dream homes in public housing apartments

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Philips Taiwan lights up hope for people in need

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Turning restaurant waste into new energy

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A cavalcade of coverage for Cavalli

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Client Support News
Nissan revs up media strategy in Hong Kong Print
Hong Kong
4_Nissan.senior.managementIn May, INFINITI, the luxury car brand of Nissan Motor Co Ltd opened its new global headquarters in Hong Kong functioning under Nissan Global Company Limited (NGL). In doing so, INFINITI has become the first and only auto brand to establish its global headquarters in the SAR. To celebrate this sign…
 
eDM delivers returns for The Economist Group Print
Hong Kong
EF-COV~1-1The Economist Group is well-known as the leading source of analysis on international business and world affairs. As an ever increasing number of Chinese companies expand overseas and look to build their reputations outside Mainland China, The Economist Group launched its first-ever Chinese language …
 
“Hacktivism”: the biggest corporate cyber threat in Asia in 2012 Print
Hong Kong
DSC_5436In March, global communications services provider Verizon, a new retainer client for Ketchum Hong Kong, launched their annual global study on cybercrime – the Data Breach Investigation Report (DBIR). In partnership with the US Secret Service and other law enforcement agencies, the DBIR pulls togethe…
 
Gazprom celebrates 20th anniversary of Moscow Soloists Print
Greater China
GAZPRO~1To celebrate the 20th anniversary of The Moscow Soloists Chamber Ensemble, Gazprom Group sponsored a tour of Asia by the Ensemble and Yuri Bashmet, the world’s leading violist. From May 22-28, the Moscow Soloists and Yuri Bashmet performed concerts in China, Singapore and Japan. Ketchum supported PR…
 
IKEA showcases dream homes in public housing apartments Print
Taiwan
IKEA2_Edit_fmtIn order to communicate its brand promise of ‘affordable good design’, IKEA Taiwan initiated a new partnership with the Taipei City Government on its public housing project in the Da-Long- Dong district. This rejuvenated public housing community, made up of 80 three-bedroom units and 30 one-bedroom …
 
Philips Taiwan lights up hope for people in need Print
Taiwan
Philips1_fmtThe Ankang low-income community is the biggest public welfare housing community in Taipei. Built 40 years ago, it includes 58 buildings which house approximately 2,600 underprivileged citizens. Though the city government allocates annual budgets to improve its facilities, the community is still in n…
 
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News and Views, Ketchum Greater China 2009