Can you imagine 172 Boeing 747 aircraft being dumped into Hong Kong’s Victoria Harbour each year? The weight of these aircraft would be the same as the amount of laundry chemical products consumed by Hong Kong households every year. This piece of information emerged from research commissioned by Ket…

The well-known jewellery brand Chow Tai Fook has sponsored the Hong Kong Jockey Club’s Bauhinia Sprint Trophy since 2009. Once again this year Ketchum Hong Kong supported the race day VIP event to help leverage maximum brand exposure for the sponsor. The team planned and managed the event from start…

The Body Shop, known for the natural ingredients it uses in its products, introduced a new certified organic skin care line, Nutriganics, at a press conference in Taipei in February with support from Ketchum Taiwan. Consumers are today increasingly seeking out organic ingredients both in the food th…

With green technology and sustainable energy currently being concerns for enterprises worldwide, many are starting to turn to electric vehicles (EV) to help meet their carbon reduction and sustainability targets. In response to this emerging global trend, Taiwan-based HALO Motor is investing in rese…

Media Test Drive Held in Guangzhou In late December last year Land Rover hosted a media test drive for its 2010 Model Year (10MY) Freelander 2 amongst the scenic Nankun Mountains in Guangdong province. The event gave 58 reporters from across China an opportunity to experience the on- and off-road…

Takes Off in Shanghai In front of 30 Chinese and regional media, FedEx officially announced the first global deployment of its new fuel-efficient Boeing 777 Freighter (777F) in Shanghai in January. The announcement required some careful planning. While the arrival of the aircraft was much antici…