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Nissan revs up media strategy in Hong Kong |
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Hong Kong
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 In May, INFINITI, the luxury car brand of Nissan Motor Co Ltd opened its new global headquarters in Hong Kong functioning under Nissan Global Company Limited (NGL). In doing so, INFINITI has become the first and only auto brand to establish its global headquarters in the SAR.
To celebrate this sign… |
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eDM delivers returns for The Economist Group |
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Hong Kong
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 The Economist Group is well-known as the leading source of analysis on international business and world affairs. As an ever increasing number of Chinese companies expand overseas and look to build their reputations outside Mainland China, The Economist Group launched its first-ever Chinese language … |
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“Hacktivism”: the biggest corporate cyber threat in Asia in 2012 |
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Hong Kong
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 In March, global communications services provider Verizon, a new retainer client for Ketchum Hong Kong, launched their annual global study on cybercrime – the Data Breach Investigation Report (DBIR). In partnership with the US Secret Service and other law enforcement agencies, the DBIR pulls togethe… |
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Gazprom celebrates 20th anniversary of Moscow Soloists |
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Greater China
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 To celebrate the 20th anniversary of The Moscow Soloists Chamber Ensemble, Gazprom Group sponsored a tour of Asia by the Ensemble and Yuri Bashmet, the world’s leading violist. From May 22-28, the Moscow Soloists and Yuri Bashmet performed concerts in China, Singapore and Japan. Ketchum supported PR… |
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IKEA showcases dream homes in public housing apartments |
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Taiwan
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 In order to communicate its brand promise of ‘affordable good design’, IKEA Taiwan initiated a new partnership with the Taipei City Government on its public housing project in the Da-Long- Dong district. This rejuvenated public housing community, made up of 80 three-bedroom units and 30 one-bedroom … |
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Philips Taiwan lights up hope for people in need |
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Taiwan
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 The Ankang low-income community is the biggest public welfare housing community in Taipei. Built 40 years ago, it includes 58 buildings which house approximately 2,600 underprivileged citizens. Though the city government allocates annual budgets to improve its facilities, the community is still in n… |
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