Diamond brand Forevermark unveiled its first brand zone in Hong Kong at the Chow Tai Fook flagship store in April with media relations support from Ketchum Hong Kong. Forevermark, part of the De Beers group of companies, is an assurance of integrity that each Forevermark diamonds has been responsibly sourced and has benefited the communities from which it comes.

Celebrated actress Michele Reis joined senior executives from Forevermark and Chow Tai Fook at the opening ceremony to jointly cut the ribbon and declared the brand zone officially open. The event was attended by more than 40 media outlets and David Rudlin, international markets director of Forevermark, was interviewed by key trade and business media to discuss business strategy and future developments of the brand.

The opening of the first Forevermark brand zone in Hong Kong was an important milestone for the brand which aims to transform the way that the people of Hong Kong shop for their diamond jewellery. With its highly distinctive and striking white and black branding and visual merchandising, the Forevermark brand zone reflects the very essence of Forevermark.