The well-known jewellery brand Chow Tai Fook has sponsored the Hong Kong Jockey Club’s Bauhinia Sprint Trophy since 2009. Once again this year Ketchum Hong Kong supported the race day VIP event to help leverage maximum brand exposure for the sponsor. The team planned and managed the event from start to finish and ensured that the 120 guests were kept fully entertained throughout. In addition to the racing action, live music, magic and Latin dance performances kept the atmosphere alive. In addition to the excitement of the Sprint itself, the event also featured two glamorous jewellery shows, which featured celebrity couple Janet Ma and Michael Wong as well as celebrity models Lu Yan and Carrie Lam showcasing the Chow Tai Fook Luxury Jewellery collection. Guests also had close-up view of the collection at their own leisure at a jewellery exhibition set up on site.