The story begins with a long list of connections of somebody-knew-somebodywho- highly-recommended-Ketchum Beijing. And thus began a long series of briefing and planning meetings with UCCAL, a fashion distributor in China, with two labels in the spotlight – Just Cavalli and Class Roberto Cavalli. Th…

November saw the China debut and launch of Great British heritage brand Wedgwood’s highest-end collection — Wedgwood & Bentley. The collection pays homage to the company’s founder, Josiah Wedgwood, and businessman Thomas Bentley, who formed a partnership in 1762. Wedgwood & Bentley is a coll…

Thanks to its rich vitamin C and nutrient profile, the kiwifruit is widely recognized as one of the world’s healthiest fruits and is known as the “King of Vitamin C”. New Zealand’s Zespri Kiwifruit is a global leader in the kiwifruit market and has been a longtime supporter of promoting healthy life…

Following May’s Strawberry Music Festival cooperation which kicked off Ray-Ban’s national consumer campaign for 2011, in July Ray-Ban hosted two sustaining local rock concerts in leading live venues in Shanghai and Beijing. The NEVER HIDE live consumer campaign integrated multiple channels including…

In May Ray-Ban joined forces with one of the largest and most fashionable rock events in China, the Strawberry Music Festival 2011, to promote its edgy, independent and authentic image in the Chinese market. The holistic campaign, which was conceived, developed and managed by Ketchum Beijing, lasted…

LensCrafters is rolling out new highfashion store concepts, extended product offerings and interactive brand experiences across its retail network across China supported by a new brand campaign, “see what you love, love what you see.” Ketchum developed the idea of an exciting photo exhibition ev…