For leading Swiss watch-maker Hublot, this spring brought a whirlwind of sports-related milestone announcements and Ketchum was at the ready to provide full media relations support.

First, Hublot announced its appointment as the official timekeeper of Formula OneTM at the Chinese Grand Prix. Days later, Hublot announced that it had been appointed by FIFA as its official timekeeper for the next two World Cup Finals in South Africa and Brazil. The watch-maker unveiled special edition time pieces to commemorate each event.