With three stores opened in Shanghai in the eight months since entering the China market, Media Markt is determined to establish a stronghold in the highly competitive consumer electronics retail market. Corporate communications has an important role to play in the business development plan and to s…

KUKA, a leading global manufacturer of industrial robots, staged a spectacular launch party in Shanghai in June to start off its nationwide “Automation becomes easy” roadshow. The tour, which included Shanghai, Changchun, Chongqing and Guangzhou, showcased the company’s new generation of robot produ…

Founded in 1862 in Switzerland’s Jura Mountains, watchmaker CYMA is positioning itself for an accelerated expansion in China. Already owning more than 130 sales counters in first- and second-tier cities such as Beijing, Shanghai, Guangzhou, Chongqing and Shenyang, CYMA is now looking to expand into …

Applied Materials, the largest equipment provider to the solar photovoltaic (PV) industry in the world, organized an Innovation Summit in May at the Applied Materials Solar Technology Center (STC) in Xi’an to foster a deeper relationship with more than 200 customers across China and Asia. Key subje…

World-renowned British pavement artist, Julian Beever, brought to life a signature Hilton Hotels and Resorts property in front of Xujiahui Grand Gateway, a stylish “must go” destination for shoppers in Shanghai, in March. Popularly known as the ‘Pavement Picasso’, Beever was engaged by the global ho…

Ketchum Shanghai has been supporting Europe’s number one electrical goods retailer, Media Markt, in partnership with China’s Foxconn, make a successful entry into China with the opening of its first two stores in Shanghai. The comprehensive communications campaign developed for the first store openi…