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“Innovation for Sustainability” |
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Client Support News -
Shanghai
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Eaton Showcases Power Management Technology at Auto Shanghai 2009
As one of the most influential global automobile industry events, Auto Shanghai 2009 presented a perfect stage for diversified industrial manufacturer
Eaton Corporation to showcase its latest power management technology and products supported by Ketchum Shanghai. The theme of this year's car show was new forms of energy and innovation which Eaton captured in its communications strategy "innovation for sustainability" that was used to demonstrate the company's long-term commitment to helping customers use power more efficiently, effectively and safely.
A media briefing was held at Eaton's booth to showcase the company's latest achievements in developing green technology and products. More than 20 trade and business media from Beijing and Shanghai attended the briefing and one-on-one interviews were also arranged with leading executives. Joe-Tao Zhou, president of China, Eaton Corporation, warmly welcomed Eaton's media friends. "While a lot of companies talk about green initiatives, Eaton is working with customers in Mainland China to create a sustainable automotive industry with products and technologies that save energy and cut emissions," he said.
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