KUKA, the leading global manufacturer of industrial robots, demonstrated its advance technologies at Asia's top professional welding fair in June. Essen Welding and Cutting Fair held in Shanghai has become the communications platform for welding specialists around the world. At this year's fair KUKA displayed its robot applications in the areas of arc welding, spot welding and plasma cutting, demonstrating KUKA robots' outstanding quality and broad range of industrial applications.

Ketchum arranged journalists from key trade publications to attend a media briefing held in KUKA booth. Technology experts from KUKA headquarters provided a detailed introduction about the applications of each KUKA robot. Direct dialogue with the experts served to deepen the media's understanding about KUKA robotics and its capabilities.