Land Rover started its national 2010 Model Year Preview Day China roadshow series in Shanghai in July. The tour includes stops in Beijing, Dalian, Nanjing, Wenzhou, Xiamen, Shenzhen and Chengdu, allowing more than 200 Chinese media to feast their eyes on Land Rover’s premium styling.

Each preview day presents Land Rover’s flagship models – the Range Rover and Land Rover Spirit Discovery 4 – in a premium atmosphere. The 2010 Discovery models feature a more powerful engine, upgraded exterior and interior design and industry leading technologies for better performance and luxurious touches.

Scott Dicken, general manager of Land Rover China, warmly welcomed media friends in Shanghai. “As a leading brand in the luxury SUV segment, Land Rover attaches great importance to China and will continue to bring the best products and services to the market,” he said.