Aceona.com, an upcoming social networking portal for young professionals, raised the curtain on a new venture this summer with the support of Ketchum Guangzhou. The Aceona Polo Club is a new venue for website members to socialize outside of the virtual world. The Ketchum team oversaw the grand opening of the Club and the press conference for Guangzhou and Shenzhen media.

In addition to reviewing the features and advantages of aceona.com and the Polo Club, the launch also featured a dialogue between Aceona CEO Henry Chui and Netease South China general manager Xiuhong Ding on current trends in online services providing fantastic insights for the assembled audience which included Shenzhen government officials and the management from Sohu.com.

The media relations campaign generated nearly 40 news reports across the Pearl River Delta region.