In May, BASF attended the Chinaplas trade exhibition for the plastics technology industry in Guangzhou. To support their participation in the exhibition, Ketchum Guangzhou helped organize a press conference to introduce how BASF plastics solutions are addressing future opportunities for high-performance plastics in Mainland China. BASF’s leading plastics technologies and products target the automotive, packaging, electronics and agriculture sectors.

A total of 25 media attended the press conference including specialist beat reporters and vertical industry trade press resulting in more than 100 pieces of coverage.