In June Ketchum Guangzhou started work on a brand building program for China’s first and largest online matchmaking website, Zhenai.com. The scope of work is broad, covering media relations, event management, brand promotion, CEO positioning, reputation management and crisis communications. As a leader in matchmaking industry, Zhenai.com has developed professional teams with more than 1,000 experienced matchmakers to help and serve over 30,000,000 members. Its unique service style, which combines online screening and one-on-one matchmaker service, has successfully helped millions of members to find their perfect match.

Ketchum Guangzhou has assisted Zhenai.com to achieve high effectiveness in corporate communications in the past few months. In late August, the founder of Zhenai.com Dr. Li Song gave a speech about how to make a successful date in China Internet Conference 2011, in which the speech was highly rated by most of the audiences. To maximize its impacts, Ketchum Guangzhou has helped the company in planning and execution in the whole process, including drafting speech content, developing messages, on-site video shooting and media outreach for individual interview and post-conference news release distribution. Over 60 pieces of news from key nationwide newspapers and online media reported Dr. Li’s speech, and those clips of the speech have been widespread via video websites.

In order to help Zhenai.com to strengthen its professional and authoritative image in matchmaking industry, Ketchum Guangzhou is tasked with a daily media monitoring function to track any negative issue that may occur and provide immediate communications counseling accordingly.