A wave of romance swept over Guangzhou in November in the celebration of National Singles Day. To mark the occasion, Zhenai.com, a leader in Mainland China’s matchmaking industry, held a matchmaking party 600 meters above ground in the Canton Tower, the world’s tallest TV tower.

200 hopeful singletons joined the party and took a ride on the world’s highest ferris wheel which sits atop the tower. Zhenai. com wanted to use the Singles Day to provide encouragement for single men and women to kiss their single status goodbye.

Every day, Zhenai.com sees many of their members finding love and walking down the aisle full of new hope and happiness.

Amongst the 80 pieces of coverage generated by the event, the highlight was a feature on the 6.30pm Guangzhou TV news broadcast.