Long-time Ketchum client Boeing successfully completed the highly– anticipated commercial launch of the 787 Dreamliner in late September 2011. To help local media understand Boeing’s market strategy and future outlook as well as to enhance relations with aviation-beat journalists, Boeing held its 20…

After years of lobbying, the world’s top women’s golf tour – the US LPGA – finally debuted in Taiwan in October last year, thanks in no small part to the dominance of Taiwan’s Yani Tseng on the LPGA tour and world rankings. At the inaugural Sunrise LPGA Taiwan Championship 2011, Ketchum Taiwan’s gol…

Renowned Swiss watch brand MIDO recently launched its first boutique in Taiwan at Kaohsiung Dream Mall, the major shopping hub in Southern Taiwan. Famous young actress Kirsten Ren and her father joined hands with Mark Lan, vice president of MIDO (Taiwan), to host the opening ceremony and officially …

The annual BOA-Merrill Lynch Taiwan Technology Forum was held in Taipei in March and was the biggest ever in terms of participants and number of meetings organized. Held immediately after Japan’s earthquake and nuclear crisis, commentary from BOA-Merrill Lynch analysts and invited government officia…

Super-model endorser Sonia Sui appeared at the Sogo department store in Taipei recently for the Philips spring-summer party. The event was designed to generate maximum visibility for its stylish female depilation collection. Ketchum developed news angles revolving around Sonia Sui and her stron…

In order to gain extra cut through in Taiwan’s ultra-competitive dining industry, Outback Steakhouse, the world’s largest steakhouse chain, and Ketchum came together to develop a strategic PR plan to generate sales around the company’s sixth anniversary operating in the territory. Ahead of the anni…