Turns into Reality! Depending on where your family calls home, you might enjoy KRAFT Macaroni and Cheese, Oscar Mayer meats, Jacobs coffees, Tang beverages, Milka chocolate, LU biscuits or the universally loved Oreos. These are just a few of the iconic brands that define KRAFT Foods in more than 15…

With green technology and sustainable energy currently being concerns for enterprises worldwide, many are starting to turn to electric vehicles (EV) to help meet their carbon reduction and sustainability targets. In response to this emerging global trend, Taiwan-based HALO Motor is investing in rese…

Bank of America-Merrill Lynch (BOA-ML), one of the most influential foreign investment banks in Taiwan, held its annual technology forum “2010 Taiwan, Technology and Beyond” in Taipei in March and for the 10th consecutive year Ketchum Taiwan was assigned to support and promote the event. The two-da…

Philips built a delicate transparent Brand House in a shopping mall in Taipei to show off its latest “Sense and Simplicity” products in various categories. At the kick-off press event, the fitness-conscious family of local celebrity Alex participated in simple yoga exercises with Edward Po, country …

The Body Shop, known for the natural ingredients it uses in its products, introduced a new certified organic skin care line, Nutriganics, at a press conference in Taipei in February with support from Ketchum Taiwan. Consumers are today increasingly seeking out organic ingredients both in the food th…

  Taiwan’s largest auto show, the Taipei International Auto Show, showcased a wide variety of vehicles in late December at the Taipei World Trade Center. The show featured 30 car brands from Aston Martin to Volkswagen from 25 companies and distributors. Cheng Ching-tien, head of the Taipei Automob…