In order to enhance brand awareness and maximize market sales for nScreen, BenQ recently cooperated with IKEA to host a media gathering with support from Ketchum Taiwan.

nScreen is a fully converged device for internet surfing, video telephony and TV viewing. The IKEA showroom provided a natural setting for a local expert in interior design and storage in Taiwan to explain how the all-in-one device not only complements contemporary home décor but also saves space. BenQ’s engineer also joined in the presentation to talk about how current design trends are shifting convergent devices for the home away from the look of a regular desktop computer. Telecoms reporters, interior design journalists and bloggers were invited to the event which stimulated great interest in all attendees.