With green technology and sustainable energy currently being concerns for enterprises worldwide, many are starting to turn to electric vehicles (EV) to help meet their carbon reduction and sustainability targets. In response to this emerging global trend, Taiwan-based HALO Motor is investing in research centres and technology development to support future generations of EVs.

Earlier this year HALO Motor unveiled the industry’s latest breakthrough M3 integrated technology, and an enhanced solar power Plug-and-Play platform. In addition, HALO Motor also announced its plan to establish a research center for cutting-edge solarelectric vehicles called Mobility Energy Research Institute in Taiwan.

In order to announce HALO Motor’s new energy storage technology and raise awareness of the company in the automotive industry, HALO Motor worked with Ketchum’s Taiwan and Hong Kong offices to stage two press events featuring the EV prototype. A technical seminar was also held in Hong Kong jointly with the Polytechnic University for academia, students and industry peers.

As a result, a total of 84 reporters from 61 media outlets attended the event in Taiwan resulting in more than 60 pieces of coverage focusing on HALO Motors’s new electric vehicle technology. In Hong Kong, 40 media attending the press event, with 75 pieces of media coverage generated, and counting!