Philips built a delicate transparent Brand House in a shopping mall in Taipei to show off its latest “Sense and Simplicity” products in various categories. At the kick-off press event, the fitness-conscious family of local celebrity Alex participated in simple yoga exercises with Edward Po, country manager of Philips Taiwan, and Conrad Chen, general manager of Philips Consumer Lifestyle, responding to Philips’ call of taking one small step for healthy living. This was followed by a stakeholder event with photo opportunities which received positive feedback and ended the day on a wonderful note.

MIDO Taiwan opened its first brand store in global landmark Taipei 101 and debuted the Multifort Black PVD Special Edition in April. At the press conference, MIDO introduced its latest watch series and marketing strategy. Budding young star Rhydian Vaughan was invited to showcase MIDO’s new watch model for the attending guests.