Turns into Reality!

Depending on where your family calls home, you might enjoy KRAFT Macaroni and Cheese, Oscar Mayer meats, Jacobs coffees, Tang beverages, Milka chocolate, LU biscuits or the universally loved Oreos. These are just a few of the iconic brands that define KRAFT Foods in more than 150 countries worldwide. As one of the world’s largest food companies, KRAFT gives nearly US$100 million in food, cash donations and volunteer support each year to hundreds of non-profit organizations to fight hunger and promote a healthy lifestyle in communities throughout the world.

To align with KRAFT’s global community programs, “Make a Delicious Difference Week across KRAFT Foods,” Ketchum Taiwan developed a branded program, “KRAFT Happy Farm” , to demonstrate KRAFT’s goodwill to the community and provide an opportunity for employees to get involved and contribute.

The “KRAFT Happy Farm” is based at National Taiwan University in Taipei and offers both indoor classes and outdoor activities to teach kids about nutritional values and real life farming practices. In May the media were invited to an open air press conference at the Farm along with children from the Taiwan Fund for Children and Family (TFCF) who are participating in the program. Model Ria Lin, who has adopted children from TFCF for more than 10 years, and kids showed reporters around the Farm facilities and the harvest of vegetables and crops grown by the children.

The event attracted reporters from major mass media including broadcasters, and generated more than 120 pieces of coverage for KRAFT.