Bank of America-Merrill Lynch (BOA-ML), one of the most influential foreign investment banks in Taiwan, held its annual technology forum “2010 Taiwan, Technology and Beyond” in Taipei in March and for the 10th consecutive year Ketchum Taiwan was assigned to support and promote the event.

The two-day forum brings together CEOs and CFOs from some of Taiwan’s most prestigious technology companies as well as representatives from firms outside the tech sector. More than 100 listed companies, both domestic and foreign, took part in the event. The keynote address was delivered by Vincent Siew, vice president of Taiwan. Top analysts from BOA-ML also provided insights on the latest trends and forecasts for Taiwan’s booming technology sector.

Ketchum provided on-site support during the forum and prepared the press releases and media packs, and arranged a media briefing at the end of the first day. At the briefing four BOA-ML analysts gave a detailed account of their take on the future of Taiwan’s technology sector. 226 news stories were monitored relating to this year’s conference of which nearly 50% was BOA-ML-specific which helped to drive the company’s industry leadership and brand image.