November saw the China debut and launch of Great British heritage brand Wedgwood’s highest-end collection — Wedgwood & Bentley. The collection pays homage to the company’s founder, Josiah Wedgwood, and businessman Thomas Bentley, who formed a partnership in 1762. Wedgwood & Bentley is a coll…

After years of lobbying, the world’s top women’s golf tour – the US LPGA – finally debuted in Taiwan in October last year, thanks in no small part to the dominance of Taiwan’s Yani Tseng on the LPGA tour and world rankings. At the inaugural Sunrise LPGA Taiwan Championship 2011, Ketchum Taiwan’s gol…

In June Ketchum Guangzhou started work on a brand building program for China’s first and largest online matchmaking website, Zhenai.com. The scope of work is broad, covering media relations, event management, brand promotion, CEO positioning, reputation management and crisis communications. As a lea…

Renowned Swiss watch brand MIDO recently launched its first boutique in Taiwan at Kaohsiung Dream Mall, the major shopping hub in Southern Taiwan. Famous young actress Kirsten Ren and her father joined hands with Mark Lan, vice president of MIDO (Taiwan), to host the opening ceremony and officially …

With three stores opened in Shanghai in the eight months since entering the China market, Media Markt is determined to establish a stronghold in the highly competitive consumer electronics retail market. Corporate communications has an important role to play in the business development plan and to s…

KUKA, a leading global manufacturer of industrial robots, staged a spectacular launch party in Shanghai in June to start off its nationwide “Automation becomes easy” roadshow. The tour, which included Shanghai, Changchun, Chongqing and Guangzhou, showcased the company’s new generation of robot produ…