One of the most widely recognized and medaled athletes in action sports, world-class snowboarder Shaun White, brought some winter fire to Beijing at the end of 2010 as he engaged launch the Oakley Shaun White Air + Style event in China for the first time. The contest is one of the most progressive f…

According to merger and acquisition (M&A) intelligence service mergermarket, Asia-Pacific announced US$ 397.0bn worth of merger and acquisition (M&A) deals in 2010, up 38.4% from 2009 and the busiest year on record. Deal count was also up by 20.8%. This trend has not passed unnoticed by Ketc…

At a press conference in Taipei in July PHILIPS unveiled its most advanced shaver ever. The PHILIPS SensoTouch3D is as cool as a James Bond gadget with a full metal body, ergonomic grip, LED touch screen control and a “GyroFlex 3D” head. To introduce the product and the full shaver range, Ketchum T…

Aceona.com, an upcoming social networking portal for young professionals, raised the curtain on a new venture this summer with the support of Ketchum Guangzhou. The Aceona Polo Club is a new venue for website members to socialize outside of the virtual world. The Ketchum team oversaw the grand openi…

Quantifying return on investment on a PR campaign can sometimes be challenging. Media attendance, number of media reports generated, and advertising value equivalent may be used as proxies for success, but the best measures are those that reflect changes of behavior in the target audience. This sum…

This summer, Hong Kong’s largest IT trade show – the Hong Kong Computer and Communications Festival 2010 (HKCCF) – was an important local promotion platform for Platinum Sponsor and Official Computer Sponsor, Lenovo. The show was used to introduce Lenovo’s first 3D display notebook, the IdeaPad Y560…