To highlight BASF’s contribution to sustainable development at the Shanghai Expo 2010, BASF held a BASF Expo Day in June with a media tour and briefing for a group of 22 key media from Beijing, Guangzhou, Nanjing and Shanghai. Titled “BASF creates chemistry at Shanghai Expo 2010”, the tour visited …

In October 2010, McDonald’s celebrates its 20th anniversary in China. McDonald’s wanted to create buzz leading up to this milestone and explore how deeply it had woven itself into the fabric of urban Chinese society over two decades. The agency-recommended strategy was to engage consumers in a conve…

Lufthansa inaugurates A380 flights between Europe and Mainland China Airbus’ A380 inspires awe and amazement wherever it goes, thanks to its massive size and enormous capacity. Lufthansa’s inaugural A380 flight from Frankfurt to Beijing, which arrived in Mainland China’s capital on September 2, wa…

Launching MyoVisionTM by ZEISS in China Myopia is a common disease in China. Indeed, it is so prevalent that nearly half of all 11-13 year old children in urban areas suffer from short-sightedness and over 50% of middle-school children are afflicted with the condition. A primary cause of myopia is …

Chart Victory Limited, a wholly owned subsidiary of Hong Konglisted company China Haidian Holdings Limited, has recently been appointed the official sole distributor for Princess Yachts, one of the leading British luxury yacht builders, in Hong Kong. Ketchum Hong Kong supported China Haidian to offi…

The Chemistry of Success For global chemicals giant BASF, creating chemistry is the foundation of their business model. It’s also a central message the company espouses to partners, customers, employees and in the communities where they live and work. While the program has attracted great intere…