The eve of St. Valentine’s Day provided an ideal PR opportunity for matchmaking website Yuanlai.com. The time and date 2pm on February 13 coincidentally sounds like the phrase “Love you forever” in Putonghua. As the official sponsor partner of the much anticipated Chinese movie “Love”, Yuanlai.com c…

Special Olympics is a global charity organization that provides sport training and competition for people with intellectual disabilities. Ketchum recently supported its Global Ambassador and the most decorated American Winter Olympics athlete - Apolo Ohno on his tour of China to promote the upcoming…

Long-time Ketchum client Boeing successfully completed the highly– anticipated commercial launch of the 787 Dreamliner in late September 2011. To help local media understand Boeing’s market strategy and future outlook as well as to enhance relations with aviation-beat journalists, Boeing held its 20…

A wave of romance swept over Guangzhou in November in the celebration of National Singles Day. To mark the occasion, Zhenai.com, a leader in Mainland China’s matchmaking industry, held a matchmaking party 600 meters above ground in the Canton Tower, the world’s tallest TV tower. 200 hopeful singlet…

Have you ever wondered where used cooking oil ends up after Hong Kong’s restaurants dispose of the grimy by-product at the end of a day’s service? Well, one company in Hong Kong has established an entire business model around the estimated 20 million kilograms of used cooking oil available across th…

The story begins with a long list of connections of somebody-knew-somebodywho- highly-recommended-Ketchum Beijing. And thus began a long series of briefing and planning meetings with UCCAL, a fashion distributor in China, with two labels in the spotlight – Just Cavalli and Class Roberto Cavalli. Th…