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Other Highlights

All Talk, Little Action: Ketchum study reveals most cause marketing does more for word of mouth than sales

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Flying taxis hit the road in Hong Kong

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The rise of Corporate Social Responsibility 3.0 in Asia

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Ketchum unveils Break Through brand promise

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Hong Kong addicted to Facebook

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“What Eyes Love”

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Hilton Hotels & Resorts brings ‘Pavement Picasso’ to Shanghai

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Ray-Ban hits its groove at the Strawberry Music Festival 2011

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Ketchum News
Ketchum picks up two CSPRA Awards Print
Greater China
William_Alan_fmtKetchum won two awards at the sixth Public Relations Excellence Awards presented by the China Shanghai Public Relations Association (CSPRA) at an event in the city in December. Ketchum’s Beijing Office won the PR Program Golden Award for its Norwegian Seafood Export Council campaign to celebrate th…
 
Ketchum honored by China International PR Association Print
Greater China
_MG_3592The China International PR Association (CIPRA) celebrated its 20th anniversary in July at the Great Hall of the People in Beijing. Ketchum Greater China was one of a small number of PR firms that were given a plaque in recognition of their “Outstanding Contribution to the PR Industry in China” at th…
 
Ketchum unveils Break Through brand promise Print
Greater China
1Break through – two simple yet powerful words that articulate the new brand promise of Ketchum. Break through is an action-oriented rallying cry designed to unify the rapidly growing agency under a common belief system and shatter expectations of consumers, clients and competitors allowing it to com…
 
Ketchum consolidates its role as PR advisor to global M&As Print
Greater China
topSAccording to merger and acquisition (M&A) intelligence service mergermarket, Asia-Pacific announced US$397bn worth of merger and acquisition (M&A) deals in 2010, up 38.4% from 2009 and the busiest year on record. Deal count was also up by 20.8%. This trend has not passed unnoticed by Ketchum…
 
Double award celebration for Ketchum Greater China Print
Greater China
IMG_6010_optIt may only be April but the industry awards season is already well underway and Ketchum has had plenty of reasons to celebrate receiving two top honors in the space of a week! The Holmes Report, one of the most influential global monitors of the PR industry, has named Ketchum Greater China Consult…
 
Ketchum a founder member of new Code of Business Conduct for China Print
Greater China
bestpracticeTen international agencies, including Ketchum, and two local Mainland China agencies, have jointly signed up to a new Code of Business Conduct to pledge their support for professional PR ethics in China. The signing ceremony was held at the Shanghai International PR Summit held in Shanghai in Novemb…
 
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News and Views, Ketchum Greater China 2009