The Chemistry of Success For global chemicals giant BASF, creating chemistry is the foundation of their business model. It’s also a central message the company espouses to partners, customers, employees and in the communities where they live and work. While the program has attracted great intere…

The Soccer City Stadium in Johannesburg is the place where everyone wants to be on July 11 for the 2010 FIFA World CupTM finals. But for those that couldn’t be there, global FIFA World Cup partner Visa created a series of programs for cardholders to experience the drama, thrills and adventure of the…

In April, Ketchum Hong Kong completed its fourth annual student competition with the School of Communications, Hong Kong Baptist University. This year, a record 36 year-two undergraduates students took part. The students were split into six groups and each appointed a mentor from Ketchum Hong Kong s…

  In addition to supporting environmentally focused client projects, Ketchum is finding other ways to broaden its exposure to sustainability issues. Ketchum Hong Kong has become the PR partner and one of the participating companies in the Hong Kong Carbon Reduction Campaign organized by The oClimat…

  The School of Communications at the Hong Kong Baptist University celebrated its 40th anniversary this year. To commemorate the anniversary, the School named 40 prominent alumni working as Distinguished Alumni Communicators. Partner and CEO Ketchum Greater China Kenneth Chu, Ketchum Greater Chin…

Ketchum Hong Kong in partnership with the School of Communications, Hong Kong Baptist University recently completed their third annual PR Press Kit competition. This year 18 students took part in the competition. They were divided into six teams of three and each assigned a real communications proj…