Jane Morgan has joined Ketchum Hong Kong to lead its Brand Practice as vice president.
Transferred from Ketchum London, Jane brings nearly ten years’ brand marketing experience to the dynamic team in Hong Kong and aims to facilitate the practice’s growth.
Jane has led a wide range of local and global accounts during her time with Ketchum including: Mars, Phillips, P&G and Bosch. Prior to Ketchum, her client experience has covered BP, Intercontinental Hotels Group, Cadbury, Mazda, General Mills and the Hilton Hotels Group amongst others. She has also worked inhouse in McDonald’s Corporate Affairs Department. Her experience spans developing integrated, communications plans for brand repositioning, product launches, news creation, event management, media relations, crisis management and strategy development.
Jane commented: “Ketchum Hong Kong has an impressive team with both local and global skill sets. I look forward to leading the Brand team as we aim to consistently provide our clients with strategic, creative, measurable and efficient PR solutions.
The Hong Kong and indeed Greater China marketplace is ever changing. At Ketchum we take pride in being ahead of consumer trends and our behavioral insights are the added value we are looking to give to both new and existing clients to help them shape their communications.”