Ketchum partner Sean Fitzgerald has taken up his new role as executive vice president, China. Sean is an old Ketchum hand who for the past seven years was managing director of Ketchum West which comprises offices in San Francisco and Los Angeles in the US. Sean is based in Shanghai to lead the Ketch…

Ketchum Leadership Communication Monitor finds global economic crisis matched by crisis of confidence in leaders and how they communicate. But views are different in China. Leaders from business, political and religious life are falling short of expectations around the world – with Europeans and Am…

Ketchum has a strong history of industry-leading training in Greater China dating back more than ten years, with regular multi-day events for high fliers. This not only brought tangible benefits to our people, but also to our clients who received enhanced service quality based on the latest global k…

Ketchum won two awards at the sixth Public Relations Excellence Awards presented by the China Shanghai Public Relations Association (CSPRA) at an event in the city in December. Ketchum’s Beijing Office won the PR Program Golden Award for its Norwegian Seafood Export Council campaign to celebrate th…

The China International PR Association (CIPRA) celebrated its 20th anniversary in July at the Great Hall of the People in Beijing. Ketchum Greater China was one of a small number of PR firms that were given a plaque in recognition of their “Outstanding Contribution to the PR Industry in China” at th…

Break through – two simple yet powerful words that articulate the new brand promise of Ketchum. Break through is an action-oriented rallying cry designed to unify the rapidly growing agency under a common belief system and shatter expectations of consumers, clients and competitors allowing it to com…