Ketchum Shanghai has a new general manager. Mark Bainbridge took up the role in September to lead Ketchum’s operations in Eastern China. The Shanghai office has built strong momentum in 2010, with an expanding client roster and key new talent coming on board over the past several months.

Bainbridge brings nearly 16 years of agency management experience and a deep understanding of the Chinese market to Ketchum Shanghai. He spent 12 of his 16 years in the communications industry in Shanghai and Taipei, where he held senior level positions in agency business and was responsible for business development, client management and counseling, strategy development, creative idea evaluation and execution serving some of the world’s most iconic brands.

“Mark’s unique blend of multi-discipline agency experience and business operations background are key asset for our continued growth in Shanghai and commitment to deliver breakthrough programs for our diversified roster of clients,” said Kenneth Chu, partner and CEO Ketchum Greater China.