How to use golf to effectively build business Client relations are important for any company, especially with high value customers. These days sophisticated loyalty and corporate entertainment programs may feature fine dining, fashion shows and concerts. Golf days are also very popular and are pa…

Today's consumers in China want to have a greater say about food ingredients, safety and quality, and by the year 2020, consumers expect the way they choose and shop for food to be different, according to a recent study undertaken by Ketchum. The study, called Food 2020: The Consumer as CEO, …

  Following on from our digital communications feature in the last edition of Bulletin, Ketchum’s James Donnelly, SVP Crisis Management, and Kristin Reagan, Omnicom BMA Resident, write about how social media have changed - and haven’t changed - how best to handle a crisis. The definition of “cri…

  Also attending the IPRA World Congress was Ketchum senior partner and CEO Ray Kotcher who gave the keynote address to the delegates. Here is an extract of what he had to say. Globalization has been a long-discussed factor for international businesses and something that, as communicators, we’ve h…

Tapping the Digital Dialog Ketchum Digital in the Spotlight   Whether you like it or not, or whether you understand it or not, there's no denying that the influence of social media is increasing. Whether it's the plane crash on the Hudson River or the fire at the new Beijing Mandarin Oriental Ho…