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Other Highlights

All Talk, Little Action: Ketchum study reveals most cause marketing does more for word of mouth than sales

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Flying taxis hit the road in Hong Kong

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The rise of Corporate Social Responsibility 3.0 in Asia

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Ketchum unveils Break Through brand promise

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Hong Kong addicted to Facebook

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“What Eyes Love”

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Hilton Hotels & Resorts brings ‘Pavement Picasso’ to Shanghai

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Ray-Ban hits its groove at the Strawberry Music Festival 2011

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Hong Kong
Hong Kong addicted to Facebook Print
Ketchum Thinking Aloud - Hong Kong
P1070129Which Asian market has an internet penetration of 69%, one of the highest mobile phone penetration rates in the world at 184%, a smartphone penetration rate double that of the global average and a 76% reach for social networking sites? The answer: Hong Kong(1). Hong Kong is a market deeply immersed…
 
Inciting change from the Middle East to the boardrooms of Asia Print
Ketchum Thinking Aloud - Hong Kong
social network_opt  Do the events unfolding across the Middle East over the past couple of months have any implications for financial communications professionals here in Asia? Josh Nova, vice president-corporate practice, Ketchum Hong Kong, tells us how. It may seem like an obvious question and the answer fairly…
 
Building global trust for Chinese brands Print
Ketchum Thinking Aloud - Hong Kong
hand  Along with China’s rise on the world stage, Chinese companies – heeding former President Jiang Zemin’s oft-quoted rally of zou chu qu (“Going Out”) – have been making great efforts to build a presence in major markets of the West. The result so far is largely mixed, and many challenges remain. …
 
Getting the most out of celebrity endorsement Print
Ketchum Thinking Aloud - Hong Kong
starWhen you flip to the entertainment pages of newspapers and magazines, you will find dozens of stories about celebrities are actually related to their appearances at commercial events. In a materialistic world, consumers flock to celebrities and the products they endorse likes bees to flowers, partic…
 
World Expo: Making the Most of It Print
Ketchum Thinking Aloud - Hong Kong
ptuu_opt_smallMay 1 2010 sees China open its doors for another global event, the 2010 World Expo in Shanghai. With a history extending back to the World Fair in London in 1851, the Shanghai Expo is the latest edition of the once every five years event and is the second consecutive Expo to be held in Asia, the las…
 
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News and Views, Ketchum Greater China 2009