Which Asian market has an internet penetration of 69%, one of the highest mobile phone penetration rates in the world at 184%, a smartphone penetration rate double that of the global average and a 76% reach for social networking sites? The answer: Hong Kong(1). Hong Kong is a market deeply immersed…

  Do the events unfolding across the Middle East over the past couple of months have any implications for financial communications professionals here in Asia? Josh Nova, vice president-corporate practice, Ketchum Hong Kong, tells us how. It may seem like an obvious question and the answer fairly…

  Along with China’s rise on the world stage, Chinese companies – heeding former President Jiang Zemin’s oft-quoted rally of zou chu qu (“Going Out”) – have been making great efforts to build a presence in major markets of the West. The result so far is largely mixed, and many challenges remain. …

When you flip to the entertainment pages of newspapers and magazines, you will find dozens of stories about celebrities are actually related to their appearances at commercial events. In a materialistic world, consumers flock to celebrities and the products they endorse likes bees to flowers, partic…

May 1 2010 sees China open its doors for another global event, the 2010 World Expo in Shanghai. With a history extending back to the World Fair in London in 1851, the Shanghai Expo is the latest edition of the once every five years event and is the second consecutive Expo to be held in Asia, the las…