Chinese society is being rapidly reshaped by microblogs and social media, and the government is being challenged to find a workable balance between allowing its 500+ million netizens to benefit from the cornucopia of information available on the internet and controlling information that it deems del…

The CSR business model is at a historic confluence between the business commitment to address social needs profitably, the rapid expansion of Asian economies and the spread of social media. CSR 3.0 is upon us and it has the potential to transform business in society, especially in Asian countries. …

Associating a product or brand with a good cause that resonates with a target audience is a tried and tested method of boosting sales. Cause related marketing is a growth area, and one that is poised to change dramatically, a process being driven by the internet. In order to help companies maximize…

Whether you call it social media, digital communications or Web 2.0, all these forms of interactive media are clearly reshaping the practice of investor relations. What’s driving this trend? Consider some of the following statistics: • 72% of internet users are part of at least one social network,…

Today's consumers in China want to have a greater say about food ingredients, safety and quality, and by the year 2020, consumers expect the way they choose and shop for food to be different, according to a recent study undertaken by Ketchum. The study, called Food 2020: The Consumer as CEO, …