May 1 2010 sees China open its doors for another global event, the 2010 World Expo in Shanghai. With a history extending back to the World Fair in London in 1851, the Shanghai Expo is the latest edition of the once every five years event and is the second consecutive Expo to be held in Asia, the las…

How to use golf to effectively build business Client relations are important for any company, especially with high value customers. These days sophisticated loyalty and corporate entertainment programs may feature fine dining, fashion shows and concerts. Golf days are also very popular and are pa…

Today's consumers in China want to have a greater say about food ingredients, safety and quality, and by the year 2020, consumers expect the way they choose and shop for food to be different, according to a recent study undertaken by Ketchum. The study, called Food 2020: The Consumer as CEO, …

  Following on from our digital communications feature in the last edition of Bulletin, Ketchum’s James Donnelly, SVP Crisis Management, and Kristin Reagan, Omnicom BMA Resident, write about how social media have changed - and haven’t changed - how best to handle a crisis. The definition of “cri…

  Also attending the IPRA World Congress was Ketchum senior partner and CEO Ray Kotcher who gave the keynote address to the delegates. Here is an extract of what he had to say. Globalization has been a long-discussed factor for international businesses and something that, as communicators, we’ve h…