Ketchum won two awards at the sixth Public Relations Excellence Awards presented by the China Shanghai Public Relations Association (CSPRA) at an event in the city in December. Ketchum’s Beijing Office won the PR Program Golden Award for its Norwegian Seafood Export Council campaign to celebrate th…

Have you ever wondered where used cooking oil ends up after Hong Kong’s restaurants dispose of the grimy by-product at the end of a day’s service? Well, one company in Hong Kong has established an entire business model around the estimated 20 million kilograms of used cooking oil available across th…

November saw the China debut and launch of Great British heritage brand Wedgwood’s highest-end collection — Wedgwood & Bentley. The collection pays homage to the company’s founder, Josiah Wedgwood, and businessman Thomas Bentley, who formed a partnership in 1762. Wedgwood & Bentley is a coll…

企业社会责任（CSR）商业模式目前处在一个历史性的融合点，既要在有效益 地解决社会需求的同时，还要适应亚洲经济体的快速增长和社会媒体的迅速扩 张。 CSR 3.0 因此应势而生，它拥有着改变整个社会尤其是亚洲国家商业模式的 潜力。 CSR 3.0 的核心概念便是整合– 这是真实的，是企业的 战略和行动的彻底整合，从整个价值链由上至下，从风险管 理、成本控制、以至市场开发和运营许可的全面整合。简而 言之，CSR现在正逐步被认可为一种可以解决利益相关者众 多要求的手段，而这对提高利润、为股东创造更多价值具有 直接的影响。 而在这个转变的过程中，其核心便是对于专业公关人士来 说最了解以及最擅长的…